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Test notes
Shopping through short video
Elixir - إكسير is a shopping app from The New Capital Co that puts product discovery in a video-first feed. Instead of starting with a conventional catalogue, users can browse short clips showing products and move from a clip to the relevant item. It suits shoppers who prefer visual browsing and quick discovery over entering detailed searches from the outset.
What the app offers
- Short-form product videos designed for browsing and discovery
- Product links that let users add items to a cart while viewing content
- Built-in tools for creating product videos with text, stickers and filters
- Recommendations shaped by the products and content a user views
- Saving content for later or offline viewing, where supported by the app
Who it is for
Elixir is aimed at mobile shoppers who enjoy a social-media-style browsing experience. The format can be useful when you are exploring categories such as fashion, electronics or home products and want to see items presented in context. Merchants and creators may also find the built-in video tools useful for presenting products without switching to another editing app.
Listing snapshot
The app is listed under Shopping and has recorded a 4.50 out of 5 rating from 3,926 reviews, with 100,000+ installs. Those figures show established use, while the video-led layout remains the main point of difference from a standard shopping app. Elixir is best approached as a product discovery feed with purchasing built into the viewing experience, rather than only as a searchable online store.
